The You Economy is Here to Stay!
What is it?
People are living the way they want, doing the things they want and making as much money as they want in the bargain.
According to a survey commissioned by Harris Poll in May among more than 2,000 adults, one-third (33 percent) of U.S. adults have earned income in the You Economy in the past 12 months.
For a majority (71 percent) of adults working in the You Economy these earnings are a supplemental source of income.
The Secret Is Out
Much like a secret society that’s finally out in the open, the You Economy has been around for a while. But as with any secret, when the timing is right and the means of communication are available, the secret gets out.
Entrepreneurship has existed for thousands of years, and the idea of part-time work to supplement a primary income isn’t new.
But these ingredients alone weren’t enough to spur the revolution that is the You Economy. It has taken a specific mix of technology, timing and economic evolution to create the right environment for the You Economy to thrive and, in doing so, come out of the shadows.
Consumers are responding to the rise of the peer-to-peer business model.
A recent survey found that about four in 10 U.S. adults (42 percent) have used, hired, rented or purchased at least one You Economy service in the past 12 months—and those U.S. adults working in the You Economy are significantly more likely to do so than those not working in the You Economy (64 percent vs. 32 percent, respectively).
The Dream Is Real
How long have you wished you could make more money? Or have more time with your loved ones? Or leave a lasting legacy your kids or grandkids would be proud to call theirs?
The dream of controlling your own destiny is one you have in common with countless other people around the world. But like so many others, you may have had trouble figuring out a way to make this dream a reality.
That’s where the You Economy comes in. According to the Burson-Marsteller study, one-third of You Economy participants—some 14.4 million people—are making more than 40 percent of their income through You Economy endeavors. Nearly 30 million other Americans are supplementing their primary income in this way.
When you were a kid, did you imagine being an adult would be better than this?
It can be. The You Economy is about far more than money, flexibility or self-reliance. It’s the opportunity for growth, innovation and creating a legacy. Your place in the You Economy can’t be filled by anyone else. The world is waiting for your skills, your ideas, your smile. Are you ready to step up? It’s time to claim your place in the You Economy today.